How can reduce expense for developing a new product?
Validating the products, their requirements, the target segments early in development helps in the reducing future investments and resources required. Knowing whether your target segment wants a particular solution reduces the failure of a product during launch since you have validated the acceptance. Other parameters like time, disruptions and external variables can affect success.
There is no defined answer for this, as it depends on different use cases and problems. Further the resources available and investments required to determine which phases and activities are to be executed.
In short, the view involves two stages of iterative development. This is similar to the the double diamond design methodology. This is applicable in any kind of product – physical, digital or any new type.
Research and Definition: This phase is to ensure that the designs you do are valid and meet the problems.
- User research and understanding your users is most important. This involves knowing them, their environment, the different use cases. The quality and quantity of research required to depend on the scope and outcomes required.
- Based on this research the scope/problems/the requirements for the end product needs to be determined and defined. This is carried over to the next phase. You can go back and forth a number of times between these two stages before finalizing the requirements. This ensures that the future investments made are valid and necessary.
Design, Development, and Validation: Concepts are developed based on the requirements obtained from the previous stage. This phase follows the previous after the requirements are fixed and have the data backing it up.
- Defining an MVP (Chuck Cobb) mentioned. this can vary based on different requirements. You create multiple solutions that meet them and then move on to defining the Minimum viable product that meets the requirements. Viable doesn’t mean that desirability and feasibility are ignored. Rather, viability includes the bare essentials of each required for the product to be saleable. The MVP can be a design concept or a working model depending on the attributes being tested and the feasibility of building such an output.
- Once you have the MVP, you need to validate that it meets the needs and requires user/usability testing to evaluate the outputs. This again depends on the type of product being testing and the target segments tested with. In short, you evaluate if the concepts are valid before further investment in resources. You iterate between the design-development and testing so that over time your product created good value.
Further improvements or features for the products use the results from the testing as research inputs, reducing the research phase, and moving on quickly to the development.
The whole technique is iterate and is agile in a sense that over long periods the cycles the output creates value. No design is finished and no solution is 100% perfect. This is because the target audience, people and their needs nearly always change over time. each solution needs to be updated and meet the new changes over the extended lifecycle. If they are not updated, companies become stagnant and possibly exit the industry.
Ingenious provide designs for auto and mechanical products. Understanding the complexity of the tool designing, our engineers focus to design such that the manufacturing process is assured & simplicity of tooling is maintained.
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